It’s never been easier to scroll past a thousand creators. But if you’re a growing business with a limited budget and big goals, you can’t afford investing in the wrong creator who doesn’t align with your niche.

The good news? You don’t need an agency or a giant budget. You just need the right strategy to find UGC creators who can boost your brand engagement and credibility. By following this guide, you’ll learn exactly how to find UGC creators who are a perfect fit for your brand.

How to Find UGC Creators That Fit Your Brand

Finding the right creators isn’t just about followers and likes. You want creators whose content resonates with your target audience. Here’s how to efficiently find UGC creators who can make a difference for your business:

4 Practical Ways to Find UGC Creators

1. Search TikTok & Instagram Using UGC Hashtags

Hashtags are goldmines if you know where to look. Try searching:

#UGCcreator
#giftedcollab
#PRpackage

You’ll find creators posting authentic, product-first videos. But don’t just look at views and likes—check comments, shares, and reposts. Are people engaging? Asking questions?

Pro tip: Focus on creators already posting about your niche or product category to make collaboration smoother. This helps you find UGC creators who are already relevant to your audience

2. Run Product Gifting Offers That Don’t Feel Like Spam

Free product in exchange for content still works-if done right. Craft a short, honest pitch and share it across TikTok, Twitter, and relevant forums using terms like:

“Looking for UGC creators”
“PR package opportunity”

Keep it casual and upfront. Be clear about what you’re offering and what you expect. Authenticity builds trust and encourages higher-quality responses, helping you find UGC creators more effectively.

3. Join UGC Creator Communities

Sometimes, the fastest way is through a community. Top platforms include:Facebook groups

Reddit threads
X.com communities

Be specific when posting. Include requirements such as age, gender, niche, location, video style, and incentives. Clear details save time and help you find UGC creators who are a perfect match.

4. Track Tags & Mentions From Other Brands

Creators often tag brands they love or hope to work with. To leverage this:

Check competitor tags and mentions
Look at who’s commenting or being reposted
Use tools like Brand24 or Mention to track niche terms

These creators are already active in your space, meaning less friction, more relevance, and a higher chance to find UGC creators who fit your brand.

Where to Find UGC Creators in 2025

If you’re wondering where to find UGC creators, here are some practical options:

TikTok & Instagram: Search niche hashtags and monitor trending content.
UGC Platforms: Use dedicated UGC creator platforms like Veel, Aspire, or Trend.io to connect with verified creators.
Forums & Communities: Reddit, Discord, and Facebook groups for creator collaboration opportunities.
Brand Tracking Tools: Track mentions, tags, and collaborations from competitors to find UGC creators more efficiently.

What Makes a Creator Worth Collaborating With?

Don’t judge solely by aesthetics. Use this checklist:

Does their content connect naturally with your audience?
Is it clear and story-driven?
Would your customers trust this creator?
Are they consistent, not just trending occasionally?

When you approach creators with intention, clarity, and respect for their time, you turn casual outreach into long-term content partnerships and find UGC creators who deliver results consistently.

How Veel Helps You Hire UGC Creators

Finding the right creators can feel like searching for a needle in a haystack. That’s where

Veel comes in:

Verified Creator Database: Instantly access a massive pool of creators in your niche.
AI-Powered Tools: Automate outreach and follow-ups, saving time.
Data-Driven Results: Track performance and select creators based on metrics, not guesswork.

No more wasted time. Just the right creators, smarter connections, and higher ROI for your brand. Veel makes it easier to hire UGC creators and find UGC creators efficiently.

Conclusion

Now that you know how to find UGC creators, where to look, and how to hire them, it’s time to take action. Use the right strategies and tools to connect with creators who can elevate your brand and deliver results in 2025. By following these steps, you’ll consistently find UGC creators who align with your niche and bring measurable results.

FAQs

Q: How do I find UGC creators?

A: Use hashtags, gifting opportunities, creator communities, and tracking tools to identify creators relevant to your niche.

Q: How to find UGC creators for my brand?

A: Reach out with clear expectations, provide incentives (like PR packages), and use verified UGC creator platforms to streamline the process.

Q: Where to find UGC creators online?

A: Platforms like TikTok, Instagram, Reddit, and UGC creator platforms such as Veel, Aspire, and Trend.io are great starting points.

Q: How do I hire a UGC creator for my brand?

A: Contact creators directly or use platforms like Veel to connect with verified creators efficiently.