Introducing Veel AI-Edits: Raw footage to ready-to-post content in minutes.

Introducing Veel AI Edits: A Finished Video In One Prompt

You filmed the clips. The lighting worked. The product looked good. You got the shot. Then you opened your editing app. First, you trim a clip. Then you move another one around. You try to figure out where the hook should go. You add text, realize it’s covering the product, move it again, and watch the whole thing back.

Something feels slow around the nine-second mark. So you start over. Three hours later, you’re still editing the same video.

For creators, this is one of the less glamorous parts of making UGC. The filming is usually the fun part. You get to try the product, tell the story, and bring your own style to the content. Editing is where that momentum can disappear.

That’s what we wanted to change with AI Edits.

We’re launching AI Edits inside Veel, a faster way to turn your raw clips into a finished, ready-to-post video.

Upload your footage, choose the kind of video you want to make, and Veel looks at the clips you selected and gives you two edit prompts built around that format. Pick the one you like, and generate, and Veel puts the video together for you.

No starting from a blank timeline. No spending hours figuring out which clip should come first. Just your footage, a direction, and a finished video.

What AI Edits Actually Does

The biggest difference with AI Edits is that you’re not asking AI to figure everything out from a completely open-ended prompt. You start with the kind of video you actually want to make.

Say you’ve filmed four clips for a skincare routine or an unboxing. You select those clips and choose a content type that fits what you’re trying to create:

• Before/After: for transformations, routines, and results
• Testimonial: for honest reactions, first impressions, and personal takes
• Information: for tutorials, how-tos, and ingredient or feature breakdowns
• Lifestyle: for day-in-the-life, aesthetic, and aspirational content
• Reviews: for verdicts, comparisons, and “should you buy this?” videos

Once you choose your video type, Veel’s AI looks at the footage you selected and creates two edit directions and prompts for you.

This is important because the goal isn’t to give you ten different options to sort through. It’s also not to make one edit and hope you like it. You get two directions that are based on the actual clips you uploaded and the type of video you want to make. One might lean into a faster pace and a stronger opening. Another might give a transformation or product reveal more room to breathe.

You choose whichever feels right for the footage and the story you’re trying to tell, then hit generate. A few minutes later, you have a structured video with the pacing, sequencing, hooks, transitions, and product reveal already worked in.

With AI Edits, you start with the content format, see two options based on your footage, and choose what works.

Why This Matters for Creators

For most creators, the hard part isn’t filming. It’s the time between “I have the footage” and “I have something I’m ready to post.” You can finish filming while you’re still excited about the idea. Then you open your editor and realize there’s a long list of things to figure out before the video is actually done.

AI Edits is designed to make that part easier. If a polished first cut takes minutes instead of hours, you can spend more of your time creating and less of it moving clips around a timeline. That can also make it easier to say yes to more collaborations without turning editing into a second job.

A real starting point: Even if you want to make your own changes, you’re no longer starting with a folder full of raw footage and a blank timeline. You have a structured video to work from, and sometimes that’s all you need to get moving.

Two options to choose from: AI Edits doesn’t force you to accept one interpretation of your footage. You get two edit directions based on the content type you selected, so you can compare them and choose the one that feels closer to your style.

Easier consistency across campaigns: AI Edits can help you build videos around familiar structures without manually rebuilding the same structure every time.

You don’t have to be an editor to make good content: Some creators are naturally great on camera. Some are great at storytelling. Some are great at finding the shot that makes a product look amazing.

Not everyone loves editing software: AI Edits helps take some of that technical work off your plate without taking away the creative decisions that make the content yours.

You still choose the footage. You choose the format. You choose which direction feels right.

Why This Matters for Brands

For brands running campaigns on Veel, finding creators is only one part of the process. Once a creator accepts a brief and starts filming, there’s another question:

“When will the content actually be ready?”

Editing can be a big part of that timeline. Every creator has a different workflow, and great footage can sit unfinished while someone finds the time to turn it into a final video. Veel AI Edits helps shorten that gap.

Faster delivery: Creators can go from raw footage to a finished video in minutes instead of spending hours on the editing process. That means there’s less time between filming and having usable content ready for a campaign.

More ways to use the same footage:

When editing is easier, creators can create different versions from the same shoot. The same videos could become a Before/After video, a Testimonial, an Information-led video, or a Lifestyle edit. That gives brands more creative variations to work with and test without necessarily needing a completely new shoot for every version.

A more consistent starting point:

AI Edits uses structured formats to help creators build videos with a clearer flow. That means brands can spend less time giving basic editing feedback and more time focusing on the creative itself.

Fewer basic editing revisions:

A lot of creator feedback sounds like: “Can you show the product earlier?” “Can you tighten up the beginning?” AI Edits handles more of that initial structure, so the first draft can be closer to where it needs to be. And none of this is about making creator content feel less human.

AI Edits simply takes care of more of the structural editing work so the creator can spend more time on the part that actually makes the content interesting.

How It Works

Getting started with AI Edits takes just a few steps:

1. Select your clips.
Choose the videos you want to combine from your camera roll or Veel Studio.

2. Choose your video type.
Tell Veel what you’re trying to make: Before/After, Testimonial, Information, Lifestyle, Reviews, and more.

3. Compare two AI-generated edit prompts.
Veel looks at your selected footage and gives you two options built around the video type you chose.

4. Pick the one that fits.
Choose the direction that feels right for your footage and voice. You can also adjust the prompt before generating.

5. Generate.
Veel turns your clips into a finished video with the structure, pacing, hooks, transitions, and product reveal already built in.

If you’ve ever had good footage sitting untouched because editing felt like an entirely separate project, this is built for that moment. The best content still starts with a real idea, real footage, and a creator who knows how to bring it to life.