Scrolling through TikTok or Instagram, you’ve probably seen all these brand videos that don’t feel like ads — just regular people talking to their camera about a face cream, an energy drink, or a vegan protein powder (that may or may not taste like chalk).

Welcome to the world of UGC videos — user-generated content. It’s huge right now. And if you’ve ever thought, “Can I actually get paid to make content like this?” — the answer is yes. But there’s more to it than just hitting records.

What is a UGC Video?

So, what makes video UGC different from influencer content? A UGC video is created by everyday people, not professional content creators. Brands aren’t just chasing huge followings anymore—they want authentic voices that feel relatable.

Even if you’re new, you can start making money with UGC videos free of initial investment. Platforms like Veel and other UGC video platforms make it simple to showcase your content and connect with brands. Some creators are stacking 100+ brand collaborations, while beginners can start with just a few high-quality videos and charge solid rates.

Example: You post a short video showing your morning skincare routine. If people engage with it, a brand might hire you to create more videos. That’s UGC in action—authentic, engaging, and monetizable content.

How Much Can You Make From Video UGC?

Time for numbers (don’t worry, we’ll keep it painless):

Average UGC creators in the US earn about $116K/year.
That’s roughly $9.7K/month, or $56/hour.
Top creators make around $128K/year.

Rates vary based on niche, quality, and engagement. Some creators charge $100–$250 for a 15-second video, while full campaign packages can go for a few thousand dollars.

Tips to earn more:

Tell a story that hooks viewers instantly.
Make your videos clean, scroll-stopping, and relatable.
Create content that people want to engage with.
Build trust so brands want repeat collaborations.
Use good lighting, clear audio, and smooth editing — it makes your videos look professional even if you’re not a pro.

Pricing Your UGC Videos

Starting rates can feel tricky, but here’s a guide:

Short clips: $50–$250, scale as you gain experience.
Extra charges for usage rights, fast turnarounds, or multiple video versions.
Don’t hesitate to negotiate — brands expect it. Say a number slightly higher than you’re comfortable with; it’s usually closer to your worth.

Example: A 30-second product video might start at $200. If the brand wants three more versions with different angles or messaging, add $50–$100 per version.

Using a UGC video platform like Veel handles all of this — payments, contracts, and communications. You focus on creating content; the platform ensures you get paid.

How to Stay Safe With Payments

Yes, ghosting happens. But platforms like Veel make payments secure:

Brands pay directly to your wallet — no chasing invoices.
Contracts are built-in; no messy PDFs.
You can chat with brands before filming, clarifying expectations.

With this setup, you can focus entirely on producing high-quality UGC videos without worrying about payment delays.

How to Make Your UGC Videos Stand Out

It’s not enough to just show a product. Here’s how you can create scroll-stopping content:

Be relatable: Show real-life situations your audience can connect with.
Keep it short and sweet: 15–30 seconds is often enough.
Storytelling matters: Start with a hook, show the product, and end with a subtle CTA.
Consistency is key: Posting regularly builds trust with both brands and audiences.
Experiment with formats: Try reviews, tutorials, unboxings, or reaction videos.

Example: A creator shows a quick “morning coffee routine” using a new coffee brand. Viewers relate, engage, and the brand notices — this can lead to long-term collaborations.

Conclusion: Make Money with UGC Videos

Making money from UGC videos is absolutely possible. With creativity, persistence, and negotiation skills, you can turn your content into income. By sharing your authentic perspective and producing engaging videos, you can attract brand collaborations. Platforms like Veel make it easy to get started, stay organized, and get paid reliably.

FAQs

Q1: What is a UGC video?

A UGC video is content created by everyday users—not professional influencers—that showcases products or services in an authentic, relatable way.

Q2: Can I make money doing video UGC for free?

Yes! Platforms like Veel let you create and upload UGC videos for free, then earn money as brands hire you.

Q3: How do I get started with UGC videos?

Pick a niche, create engaging content, and join a trusted UGC video platform. Pitch brands, focus on quality, and gradually increase your rates.

Q4: How do I price my UGC videos?

Start with $50–$250 per short video. Add extra for usage rights, multiple versions, or quick delivery. Platforms like Veel simplify invoicing and payments.

Q5: Do I need a big following to do UGC videos?

No! Brands value authenticity over follower counts. If your content is relatable and professional-looking, you can start earning regardless of audience size.